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Dressing As a Woman Entrepreneur

As a woman entrepreneur, I elect to wear dresses and heels. They make me feel confident, and send a message that I mean business. Am I more dressed up than the average male entrepreneur? Yes. Is that an issue? Personally, I don’t think so.

And to be honest, there is nothing wrong with wearing dresses or jumpsuits. As long as somebody is comfortable and confident in their clothes, they can dress up as they like. I mean, while some female entrepreneurs might like formal trousers and shirts, others may just prefer asymmetrical cropped jumpsuits by Entro Clothing or similar brands. Yes, it is time to understand that preferences may vary. And dressing up can never be a flaw, can it be? And truth be told, a lot of people cannot wear what they want to wear, which can lower their confidence and in turn affect their life. In reality, having the confidence to wear anything you choose, whether it’s a skirt or a dress, is a positive thing. If you’re not sure where to go for high-quality professional apparel, consider Shoshanna, which offers both formal and casual options.

To be honest, I hadn’t really thought about the disparity of male/female entrepreneurial dress until I read Emily Peck’s Huffington Post article about Sheryl Sandberg’s shoes illustrating the hypocrisy of tech’s “casual” dress code. Sheryl’s stylish and high heels are the dramatic counterpoint to her CEO, Mark Zuckerberg’s, gray T-shirts and jeans. In my book, Elegant Entrepreneur, I suggest that readers wear a business dress to show that they are serious about their startups and stand apart from the “jeans and T-shirt crew.” It wasn’t meant as a slam. It’s what I have lived, learned, and used to become a successful female founder. It turns out that my “real life” entrepreneur experience is backed up by a recent study from sociologists Jacyln Wong at the University of Chicago and Andrew Penner at the University of California, Irvine, who found that attractiveness is a key factor in how well female professionals between the ages of 24 and 32 do at work.

Andrew Penner found that women can access the rewards that they typically think of being for attractiveness through grooming. For women, in particular, it turns out that grooming is actually more important than looks when it came to earnings.

This means that women who spend time and money on hair and makeup may fare better financially than those who don’t. No wonder so many people spend their time reading through City Lips reviews and the like. Finding what works well and is highly rated for them is important, for their looks, their confidence and, apparently, as a self-marketing tool. This can also include spending a little extra on things like oral care, like taking regular visits to a Beverly Hills celebrity dentist for teeth whitening to ensure you have a more appealing smile which will more likely be attractive to clients, or even getting your nails done every two or three weeks. for example.

A well-groomed woman of average attractiveness makes about $6,000 more annually than an average-looking, averagely-groomed woman. She also makes about $4,000 more than her better-looking, but less put-together coworker. Good thing I like lipstick and heels!

So, as you prepare for pitches, investor meetings, and life in general keep this knowledge in mind. You can and should dress for success as a woman. Why not tip the scales in favor of you, and your business?

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