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We’re Business Women & Female Founders, Not Men In Skirts

Female Founder
















As a female founder and business woman of over a decade, I’ve had time to figure out who I am and how I fit into the entrepreneurial and business world. However, if you’re just starting out, it isn’t always easy to figure out who you are and how to excel in these worlds. That was one of the many problems I wanted to solve by writing Elegant Entrepreneur.

So many books, not to mention employers and colleagues, expect us to be men in skirts. We’re supposed to follow the same rules and procedures regardless of whether they suit us or not. Elegant Entrepreneur was intended to help smart women without business backgrounds understand and flourish as women entrepreneurs. It was written for women, by a woman. The review from Apryl Anderson, below, illustrates that my intention was fulfilled in my writing!

“This is clearly the work of a dedicated person-must I say ‘woman’ if the information in this volume is relevant to anyone considering building a business? There are so many books written on this topic that it’s worth highlighting the Female aspect: Tate recognizes that women tend to operate more on feeling than man’s world logic. Rather than disregard our natural bend-try to make us men in skirts-she presents chapters such as: Ask the Right Questions of the Right People, and Don’t Fall in Love Before Holding Your Idea Accountable. I also appreciate the brief summary at the end of each chapter, especially ‘Further Reading,’ because so much is left unsaid-not her fault of course, simply that one volume cannot possible cover every aspect of business management. Having said that, Ms. Tate does a commendable job with this one.”

So ladies, own that you are business women and do not feel pressured into being men in skirts. There is an entire community of women just like you, and we’re excited to have you found your company and join us! Together we can ensure that there won’t be as many stigmas for the next generation of female founders to overcome.


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