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4 Beauty Must-Haves for Women Entrepreneurs

As women entrepreneurs we do everything male entrepreneurs do while balancing beauty (and many times motherhood.) Our appearance matters, even though it shouldn’t.¬†Remember the Capital One slogan “What’s in your wallet?” This is what’s in my purse… the four items that help me look polished and feel poised even when I’m exhausted. So if you’re a busy female founder, here are my secrets.

Touche Eclat

I received an advertisement stating that this highlighter was the equivalent of 8 hours of sleep in a tube. SOLD! I couldn’t order it fast enough. A quick swipe and dark circles vanish. The packaging is elegant and makes application simple and mess-free. Touche Eclat is my go-to gift to new founders and new mothers.

A High Performance Scent

If you don’t have a signature “high performance” scent, you need one. I have perfumes for work, play, weekends, and vacations. The different scents help me transition into the various aspects of my life. Before a big meeting or presentation, a quick spritz of Modern Muse triggers my A game. I suggest keeping a mini of your “high performance” scent in your purse.

Red Lipstick

Red lipstick is like warpaint for women. It boosts confidences and commands attention. Much like perfumes, I have several different reds in my bag: the early morning red, the power meeting red, and the soft weekend red. I treat myself to a new Chanel lipstick for my birthday each year to keep my collection updated.

Sleep Masques

As women entrepreneurs we rarely have twenty extra minutes for a traditional face masque, but could absolutely use the pampering. Enter the sleep masque. You put it on before bed (or sleeping on a plane) and the ingredients soak in overnight. You’re multi-tasking while you sleep and the result is a fresh face.

I hope these tips and products make your life as a female founder easier and more beautiful!



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