It’s Female Founder Friday! My favorite day of the week, as I get to share the real-life stories behind some of the most amazing women entrepreneurs around the world! The mission? To create a place where any woman of any age, or race, can come and find stories of women similar to her that inspire her to start up or keep going in her business!
Today I am excited to introduce you to Nicole Corbett, the founder of Worn, a mission-based creative agency that empowers women to lead in New York City. Nicole emailed me last year to ask me to participate in an F*It event in DC discussing women and money (quite the taboo topic), so of course I accepted. She put together an awesome event with an amazing panel of female founders and a room full of women who wanted to learn about the “real deal” behind make money, asking for raises, and raising women as successful professional women. Nicole is particularly gifted at helping women get what the need/want, and her work is important.
If you’re a woman wishing to make the leap into entrepreneurship and make money doing something you love, Nicole’s candid answers are particularly important for you to read.
What inspired you to create your company?
I didn’t want to get a real job and I only had about 3 months of living expenses in the bank. I was running a print magazine called Worn Magazine at the time and I wanted to turn the creative work I was doing into a profitable business. I did that by turning the magazine into a creative agency in 2013. I’m also extremely passionate about women in business and I wanted to build a company that would focus on women and help them succeed. Today, Worn is a mission-based creative agency that empowers women to lead. We work with female-led companies and their advocates to launch new products, produce bold campaigns like the one we just produced for Bumble and design powerful content. It’s the best of both worlds, a successful company that makes an impact.
What was your biggest obstacle and failure in going from idea to business?
My biggest obstacle was not having a business background. I had to lean on mentors and the business people I knew to get a crash course in everything from accounting, to financial projections, to business development and managing people. I’ve succeeded in part because of the people who helped me, so I now do whatever I can to help other early entrepreneurs get a leg up. No one succeeds by themselves.
We just signed a lease on a new loft in Union Square. I’m working on building that out as our office, decorating, and making it our own. We’re also working on the evolution of F*it, the event series we’ve produced for the last two years. We’ve learned what women need to start businesses and what can hold them back, and now we’re scheming to find ways to give them those resources outright. I’ll leave you in suspense since we haven’t announced for details yet.
Please share your best piece of advice for aspiring female founders.
Ask for help. Be honest and transparent about what you know and don’t know. People will want to help you if you’re honest about what you need and are considerate of their time. Also, don’t ever be afraid to talk about money. If you have that fear, lose it fast. And finally, DROOM – Don’t. Run. Out. Of. Money.
Oh and also, I recommend reading this article about how your psychology impacts your success.
If you had a theme song what would it be?
“Run the World,” by Beyoncé – because it’s the song we play at our office when we’re celebrating an important moment. It’s triumphant and empowering.