It’s Female Founder Friday and I’m delighted to introduce you to teenage woman entrepreneur, Gabrielle Jordan. Gabrielle is the founder of Jewelz of Jordan, a luxury jewelry brand specializing in limited edition and one-of-a-kind hand-crafted silver, gold and rose gold copper pieces, all made in the America. Jewelz of Jordan provides pieces that give professional women the confidence to express their individual femininity from the boardroom to the ballroom. I must admit that when I met Gabrielle’s mother at an entrepreneur event, the first thing I noticed was her amazing necklace. Of course it was one of Gabrielle’s designs!
Gabrielle is also a best-selling author, TEDx speaker, podcaster, and the co-founder of ExCEL Youth Mentoring Institute, which provides entrepreneurial and leadership programs to help youth start and develop their own businesses and excel beyond all expectations. Talk about a go-getter! I am so impressed by all this young lady has accomplished by the age of 17, and cannot wait to see what she achieves in the years to come!
So, if you’re a young woman ready to take the plunge into entrepreneurship, or curious about a business started by a 7 year old with an eye for style, don’t miss Gabrielle’s answers to my questions below.
What inspired you to create your company?
I have always had a passion for jewelry. I remember running in the street on many occasions to grab that broken piece of sparkly jewelry I caught a glimpse of from the corner of my eye. I would think of ideas of what I could do with it, and this was even before I started learning how to design and create jewelry which was at 7 years old. I remember I would sell the jewelry I made at school, and once I started doing that my parents told me about the 5 generation legacy of entrepreneurs in my family. That was encouragement enough for me to be a part of that legacy myself, and become the 6-generation entrepreneur.
What was your biggest obstacle and failure in going from idea to business?
The hardest part was definitely reaching my market. Finding the people who were able to see and willing to pay for your value is a difficult task, especially if you’re young and just starting out.
The big focus now is transitioning to a small manufacturing facility in the United States, and getting my new collection into larger store such as Saks Fifth Avenue and Neiman Marcus.
What is a life or business hack that you recommend to help other female founders?
Know the message. Business should never just be a business. There is always a reason why you do what you do or a message/story you want to come across in what you sell, create, and do. It’s important that that message is marketed along with your product or service so that it reaches the people that relate to that message, your target market.
If you had a theme song what would it be?
“Confident,” by Demi Lovato because it’s all about being unapologetically confident, and that is what I am.
Please share your best piece of advice for aspiring female founders.
Don’t let pride get in the way of learning. Being teachable is the most important skill anyone, especially business owners, can have. It’s so important to be willing to listen and take what you can from people’s stories, advise, and points of views. You don’t have to agree with everything everyone says but if you open your ears, there’s opportunity to learn things the easy way instead of the hard way.