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Female Founder Friday | Julie Abel

Julie Abel | Female Founder Friday

It’s Female Founder Friday and I’m happy to introduce you to woman entrepreneur, Julie Abel. Julie is the founder of Julie Abel Coaching, which specializes in taking executives and business owners to greater levels of success. Her clients are action-oriented high-performers who are ready to achieve new goals, get unstuck, and step into higher levels of achievement.

I must admit that I met Julie as I was serving her a margarita during my guest bar tending fundraiser at Silver. She was engaging from moment one, patient as I took my time mixing her drink, and even supplied one of the best photos from the event. Her startup story echos many of those I’ve heard.  She felt stuck. Her life was awesome, but she was tired and cranky. She had everything that she thought she wanted – a husband, three kids, a big house in the suburbs, the seemingly perfect job. But, what she wanted in her 20’s wasn’t what she wanted anymore. She didn’t really want to run away from her life, but if she could just take a break and figure out who she was and what she wanted, maybe she would smile and laugh more. Julie took her break and built a company that made her smile and laugh more.

So, if you’re curious how a woman moved her business from South Africa to D.C.,  or are looking to build freedom and fun into your career, don’t miss Julie’s answers to my questions below!

What inspired you to create your company?

I experienced the life-changing power of coaching first-hand. I knew immediately that this was the direction I wanted to take in my career and, since of my dreams had been to own my own company, there wasn’t any doubt that this would be the start of the Julie Abel Coaching business. I wanted a company that would both make a difference in people’s lives and, at the same time, provide me with the freedom and fun I wanted in my career.

What was your biggest obstacle and failure in going from idea to business?

I started my coaching practice in Johannesburg, South Africa. Three months later, my family moved to Washington, D.C.. I had to reestablish my network and create clients in a new city. Honestly, I thought this step would be easier and I underestimated the challenge to market myself in a new environment.

What’s next?

I want to continue to serve clients through one-on-one coaching and scale my business with speaking engagements and group sessions. One of my dreams is to take clients on coaching safaris in South Africa.

What is a life or business hack that you recommend to help other female founders?

Carve out time to organize your business and take advantage of productivity tools.  What tools, services, and resources are available to you that will really help you move your business forward?  I use a virtual assistant, online scheduling, automatic invoicing, etc.  The hack really is to block time on your calendar on a regular business to get yourself organized and more productive in a smart way.

If you had a theme song what would it be?

“I was Here,” by Beyoncé.

Two reasons this is my theme song:

  1.  I want every client of mine to set and crush their inspiring goals and be able to say “I did it, I’ve done everything that I wanted, and it was more than I thought it would be.”
  2.  My mission is to powerfully coach so that each session and each conversation I have with my clients is life-changing.  From the song, “I just want them to know that I gave my all, did my best.  Brought someone some happiness.  Left this world a little better just because I was here.”

Please share your best piece of advice for aspiring female founders.

Keep asking yourself this question “What action step can I take today to move the business forward?” And then actually take that action step, no matter how small. Every step counts.

Woman Entrepreneur and Coach


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