I’m delighted to highlight the startup story of woman entrepreneur, Tarul Tripathi. She is a pharmacist and health care consultant who created Sanaya Set with her cousin, Tejal Angolkar (Co-Founder and Director of Content Strategy) to aid women with self care and to make an impact in areas that she is passionate about. The Sanaya Set is a seasonal collection of intentional lifestyle products that enhances user’s beauty inside and out by elevating social justice, self-care, and intersectionality.
The company strongly believes that empowered women empower women; they recognize their privilege and strive to use it to change lives. Based her life experiences, Tarul believe in intersectional feminism- understanding our overlapping identities and how these factors impact the way we experience oppression and discrimination. To her, this means recognizing our diversity makes us stronger, makes us beautiful. Most importantly, it means pulling each other up.
Living her mission starts with the company’s products – Tarul collaborates primarily with women-owned businesses, with an emphasis on businesses owned by women of color and those from marginalized communities. She also works with organizations and fair-trade companies that elevate women globally. Sanaya Set directly donates 10% of their net proceeds to organizations that are fighting for our future.
So, if you’re interested in the inspiration and mission of Sanaya Set, want to learn how you can support her iFundWomen campaign, or are embarking on your own passion-based startup. Don’t miss Tarul’s honest answers, hacks, and advice below!
What inspired you to create your company?
The Sanaya Set is named after my daughter. Sanaya means distinguished- different in a great way, we I explain to her. I found my voice when she was born and made a commitment to never stay silent about the things that matter most. We founded our company on the premise that each of us can make a positive impact and determine our own future.
What was your biggest obstacle and failure in going from idea to business?
Our biggest obstacle has been reaching our ideal clients – people who care about our mission as much as we do. We have been funding our passion project personally to date, which means we work full time jobs. We have recently launched a crowdfunding campaign, #EmpowerWomxn on iFundWomen, with the goal to raise $20,000 to invest in our infrastructure- marketing, PR, etc. We are doing this hoping we will be able to grow our company, our mission, and our collective positive impact.
What are you afraid of?
Truthfully, my deepest fear is that we won’t make it. We launched our small business wearing our hearts on our sleeves, hoping there was a market for those as passionate about our mission as we are. I tell myself every day that all we are doing is enough, that our work means something. In my heart, I know this is true. The business side of me knows that we need to reach certain milestones to survive, and this makes me worry.
We remain optimistic about our growth! We hope to scale our company to reach more socially conscious consumers who want to live intentionally and positively impact social justice. We have some exciting collections coming up, including our Fall 2018 collection, which will be purple in theme in honor of domestic violence awareness month. This is an issue that is deeply personal to us, as I am a survivor of domestic violence.
What is a life or business hack that you recommend to help other female founders?
I recently got an app called ‘calm’ and it’s amazing. I love the meditation modules, but the kids and I also love the bedtime stories! In all honestly, I’m still working on my self-care rituals, and this was a good start for me.
If you had a theme song what would it be?
My kids and I love to sing Shakira’s ‘Try Everything’ in the car. It’s motivating for all of us!
Please share your best piece of advice for aspiring female founders.
A dear friend recently asked me to share my best advice as I approached the last year of my 30’s. I thought about this quite a bit, so here it is, friends:
Be You, Unapologetically.
From a young age, many womxn are taught to compromise, over and over again- for the comfort of others. Never compromise your identity. Be good to yourself. Our imperfections are what make us unique and beautiful.
Pursue your passions- there is no better time than the present. Stand tall and use your voice and strength to let others know what you believe in and where you stand, especially in the face of injustice and adversity.
Choose the path that is important to you, even though it may be harder. Look for truth in criticism. Examine your privilege- yes, the big ‘P’ word. Use that privilege to be both intentional AND intersectional. Persist to understand the experiences of others, so we can build each other up and pave the way for a better future. We must live our lives with not only empathy, but with intention. It’s challenging, something we all must continuously work on. If it’s not hard, we’re not doing it right.
AND intersectional. Persist to understand the experiences of others, so we can build each other up and pave the way for a better future. We must live our lives with not only empathy, but with intention. It’s challenging, something we all must continuously work on. If it’s not hard, we’re not doing it right.